Home Technology MultiChoice Kenya Announces DStv Price Hike

MultiChoice Kenya Announces DStv Price Hike

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MultiChoice Kenya has announced that it will be increasing its DStv subscription prices starting from November 1, 2024.

The price adjustments, which range from 4.6% to 4.7%, will see the cost of the DStv Premium package rise to KSh11,000 from KSh10,500, while the Compact Plus package will increase to KSh6,800 from KSh6,500.

This will be the fourth time in two years that the pay TV service has adjusted its pricing. The company has not provided specific reasons for the increase.

In addition to the price hike, MultiChoice Kenya also announced that it would be concentrating on expanding and stimulating growth in its offerings, such as DStv Internet and DStv Stream. The company also aims to enhance business efficiency and achieve cost savings.

The price adjustments come amidst a decline in subscriber numbers for MultiChoice Group across Kenya, Nigeria, Angola, and Zambia. In response to this trend, MultiChoice has expressed its intention to focus on growing its offerings and achieving cost savings.

In April 2024, MultiChoice Nigeria raised DStv and GOtv subscription prices by at least 25%, sparking legal action. While the case was initially withdrawn in July 2024, it has been rescheduled for November 2024. MultiChoice’s lawyer attributed the delay to the company’s vacation period.

Despite the price hike, MultiChoice reported a 13% decline in subscribers in Kenya, Nigeria, Angola, and Zambia in the fiscal year ending March 2024. In response, the company announced plans to focus on product growth, improve efficiency, and optimize costs without resorting to layoffs.

In South Africa, MultiChoice has been actively combating illegal streaming. Authorities seized devices, banners, and mobile phones associated with unauthorized DStv Premium content in September 2024.

The company’s acquisition by French media conglomerate Canal+ is also currently underway.

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