Meta‘s social media platform, Threads, has achieved a significant milestone, surpassing 275 million monthly active users.
This notable achievement positions Threads as a strong contender in its rivalry with X (formerly Twitter).
The Head of Threads and Instagram, Adam Mosseri expressed gratitude to users for their support on Sunday.
He acknowledged that while significant progress has been made, ongoing efforts are essential to further enhance the platform.
Threads was launched in July 2023 as a direct competitor to X. Capitalizing on the wave of user departures from X following Elon Musk’s acquisition, Threads offered a seamless sign-up process, particularly for existing Instagram users.
This strategic move enabled the platform to attract over 100 million users within its first week.
While the initial excitement surrounding Threads was substantial, user engagement experienced a decline as some early adopters migrated to other platforms.
However, Meta Chief Executive Officer (CEO), Mark Zuckerberg reassured investors about the platform’s steady growth trajectory.
In April 2024, Mr Zuckerberg announced that Threads had already surpassed 150 million monthly active users. He highlighted the platform’s increasing cultural relevance, exemplified by the positive reception of high-profile users like Taylor Swift joining the platform.
To retain and expand its user base, Meta has actively introduced new features on Threads. A notable addition is the integration with ActivityPub, a decentralized protocol that empowers users to connect across various platforms within the Fediverse.
In March, U.S. users aged 18 and older were granted the ability to link their Threads accounts to this decentralized network, aligning with Meta’s commitment to open internet standards.
Between July and November 2024, Threads experienced a remarkable 57.14% increase in active users, reaching 275 million.
This growth underscores the platform’s appeal to users seeking alternative social networking spaces and reflects Meta’s dedication to maintaining momentum through regular updates and a focus on decentralized social networking.