The 7th annual Changamka Kenya Shopping Festival, held from November 5th to 9th, 2024, at the Kenyatta International Conference Centre (KICC), once again highlighted the potential of the local manufacturing sector to drive Kenya’s economic growth.
Hosted by the Kenya Association of Manufacturers (KAM) in collaboration with the Ministry of Investments, Trade and Industry, this year’s festival featured over 200 exhibitors, including more than 100 small and medium enterprises (SMEs).
Beyond a shopping event, the festival celebrated local innovation and entrepreneurship.
Aligning with the Buy Kenya Build Kenya Strategy, it emphasized the importance of supporting local industries to foster economic resilience and create jobs. As Kenyans shopped at the festival, they invested in their economy and communities.
Cabinet Secretary Salim Mvurya Mgala, highlighted the government’s commitment to empowering local manufacturers through policies that foster quality product innovation.
This commitment is crucial for ensuring Kenyan products meet international standards and expand market access both domestically and globally.
Mr Mvurya noted that the festival showcased how supporting local manufacturing can create jobs and drive economic prosperity.
“By fostering quality product innovation, we can ensure that Kenyan products meet international standards and expand market access. The government’s commitment to empowering local manufacturers is vital for creating job opportunities and driving economic growth. The Changamka Festival is a testament to the power of supporting local industries and the potential of Kenyan products,” the CS noted.
The festival also attracted international attention, with British High Commissioner Neil Wigan emphasizing the importance of sustainable growth.
Mr Wigan highlighted initiatives like the Manufacturing Africa and Sustainable Urban Economic Development programs, which aim to enhance business growth and add value to Kenyan products before they reach international markets.
The festival was supported by various market giants, including Stanbic Bank, the British High Commission through TradeMark Africa, Kenya Breweries Limited (KBL), AfreximBank, the United Nations Industrial Development Organization, Ecobank, and Amonex.
KAM noted, for years it has challenged the misconception that locally manufactured goods are inferior to imports.
Through initiatives like the Changamka Festival, KAM states it aims to strengthen domestic production, enhance competitiveness, and stimulate economic growth.
The festival provides a platform for consumers to experience the creativity, quality, and affordability of Kenyan-made products firsthand.
This year’s festival was a resounding success, drawing large crowds and generating significant interest in Kenyan-made products, despite the unpredictable economic climate.
The event showcased the resilience and innovation of Kenyan manufacturers, who are committed to producing high-quality goods that can compete globally.
The festival recognized outstanding exhibitors, with Dr Mattress and Alladin tying for first place, and Bidco, Mr Berry’s Zuri Sweets, and the beverage brand Booch sharing third place.
The winners were selected based on creativity, innovation, presentation, and public demand.
The festival not only showcased the best of Kenyan manufacturing but also ignited a sense of national pride and optimism.
Vendors showcased a diverse range of products, including affordable food items like rice, maize flour, and sugar, as well as various confectioneries.
The Small and Medium-sized Enterprises (SMEs) tent featured cosmetics, including skincare, haircare, and quality perfumes, many of which surprised attendees with their Kenyan origin.
Additionally, the festival offered a wide selection of clothing, shoes, furniture, electric bikes, and beverages, from both county-sponsored vendors and private businesses.
These offerings challenged the misconception that Kenyan-made products are of low quality.
As the Changamka Festival concludes, it leaves behind a renewed sense of hope and commitment to the local manufacturing sector.
The event has successfully showcased the potential of Kenyan products and the innovation of local manufacturers.
It has reinforced the idea that supporting local businesses is essential for sustainable economic growth.
The discussions and partnerships formed during the festival and the accompanying industrialization conference will shape the future of manufacturing in Kenya.
Leveraging technology and sustainable practices, the local manufacturing sector can become a driving force for economic transformation.
The 7th Edition of the Changamka Kenya Shopping Festival has highlighted the importance of the local manufacturing sector as a beacon of hope for the Kenyan economy.
As Kenyans continue to support local businesses, they contribute to their own economic well-being and pave the way for a more resilient and prosperous future.
In conclusion, the festival serves as a reminder that investing in local manufacturing creates a sustainable economic environment that benefits everyone.
The journey towards a robust manufacturing sector is ongoing, and with continued support from the government, international partners, and consumers, the future looks bright for Kenya’s economy.
