LG Unveils 2025 “xboom by will.i.am” Audio Line at CES, Redefining Smart Sound with AI and Culture-Forward Design

LG Electronics has debuted its latest audio innovation at CES 2025, revealing the “xboom by will.i.am” line of Bluetooth speakers and earbuds.

Created in collaboration with Grammy-winning artist and tech entrepreneur will.i.am, the collection blends cutting-edge AI technology with a distinctive, music-inspired design ethos.

This partnership, announced in December 2024, positions will.i.am as LG’s “Experiential Architect” for the xboom brand.

His influence is evident in every aspect of the product line, from sound engineering to visual aesthetics.

The xboom signature sound—a warmer, more balanced profile—is tuned by will.i.am himself, offering listeners a sophisticated auditory experience across various genres.

Smart Audio with AI Versatility

The xboom lineup stands out with its intelligent features.

Powered by AI, these devices adapt to their surroundings and content to deliver optimal sound quality. Key innovations include:

• AI Sound: Automatically adjusts audio settings to enhance melodies, rhythms, or vocals.
• AI Lighting: Synchronizes multicolored bar lights with the music for an immersive ambiance.
• AI Calibration: Tailors audio output to the environment, whether indoors or outdoors.
• RAiDiO.FYI Integration: A dedicated button connects users to will.i.am’s AI-driven infotainment platform.

For audiophiles looking to amplify their experience, the new xboom products support LE Audio Auracast, enabling synchronized playback across multiple units—even without smartphone Auracast compatibility.

Meet the xboom Stars

1. xboom Bounce: Compact and portable, this speaker shines with its up-bouncing passive radiators that pulse to the beat, dual dome tweeters, and track-type woofer. With an IP67 rating and 30-hour battery life, it’s ready for any adventure.
2. xboom Grab: Built for life on the go, the Grab combines travel-friendly design with dual passive radiators for dynamic bass. Its versatile straps and IP67 durability make it perfect for outdoor escapades, offering up to 20 hours of playtime.
3. xboom Stage 301: Ideal for gatherings or performances, the Stage 301 features a 6.5-inch woofer and dual midrange drivers for powerful, room-filling sound. Its replaceable battery lasts 11 hours, and its wedge design allows versatile placement.
4. xboom Buds: These earbuds incorporate graphene drivers for pure, well-balanced sound and Active Noise Canceling. With LE Audio Auracast and ergonomic design, they promise comfort, versatility, and up to 30 hours of listening time with their charging case.

Cultural and Technological Fusion

“Working with LG allows us to create groundbreaking experiences for music lovers everywhere,” said will.i.am. “Together, we’re crafting a culture that reimagines how people connect with sound and creativity.”

LG’s Lee Jeong-seok echoed the sentiment, emphasizing that the xboom line represents a fresh chapter for the brand. “Our collaboration with will.i.am elevates the xboom brand, delivering products that inspire and innovate.”