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Elon Musk Tests X’s Live Streaming Potential

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Elon Musk, Chief Executive Officer (CEO) of X (formerly Twitter), recently showcased the platform’s live streaming capabilities during a highly anticipated event.

Mr Musk live-streamed himself playing a video game for 1 hour and 38 minutes, attracting millions of viewers and sparking lively conversations in the comment section.

This event demonstrated X’s ability to deliver a seamless live streaming experience, with Musk actively engaging with the audience by responding to comments and fostering community interaction.

It highlighted X’s potential to merge social media and gaming into a distinctive live streaming platform.

Mr Musk’s live stream also served as a pivotal test for X’s infrastructure, underscoring the platform’s capacity to host high-quality, real-time video content.

The event aligned with Musk’s vision of transforming X into an “everything app” that integrates social media, gaming, e-commerce, and banking.

This wasn’t Musk’s first experiment with live streaming on X.

In October 2023, he tested the feature with a burner account, streaming a session of Diablo IV that garnered 20,000 views.

These tests reflect Musk’s dedication to refining the platform’s live streaming functionality.

Opportunities in Gaming and Esports

The live stream also revealed X’s potential to revolutionize gaming and esports.

The platform enables gamers to share their gameplay with a global audience, interact with fans, and build personal brands.

Its accessible design could democratize live streaming, helping new creators gain visibility and monetize their content.

However, challenges remain. Musk’s live stream raised critical questions about content moderation, data privacy, and accessibility.

To ensure a safe and inclusive environment, X must develop robust content moderation policies and invest in technology that makes live streaming accessible worldwide.

Partnerships with telecom companies and other stakeholders may be necessary to ensure equitable access across diverse regions.

Positioning X for the Future

Musk’s live streaming session has generated excitement about X’s potential to compete with established platforms like Twitch and YouTube.

By blending social media, gaming, and e-commerce, X is carving out a unique niche in the live streaming landscape.

As X continues to refine its live streaming features, significant improvements are expected in the months ahead.

Expanding xAI’s Reach with Grok

In addition to developments on X, Musk’s AI company, xAI, is expanding the availability of its chatbot, Grok.

Previously exclusive to X users, the Grok app is now available as a standalone iOS app in countries like the U.S., Australia, and India.

The chatbot leverages real-time web and X data and offers a range of generative AI features, including text rewriting, paragraph summarization, question answering, and image generation.

Described as “maximally truthful, useful, and curious,” Grok allows users to create striking images, gain insights from uploaded pictures, and explore various AI-driven functionalities.

A dedicated website, Grok.com, is also in development, with a broader rollout expected soon.

Initially accessible only to X’s paying subscribers, Grok now includes a free version available to all users.

xAI claims Grok’s image-generation model excels at photorealistic rendering, with minimal restrictions on content, allowing for creative exploration with public figures and copyrighted materials.

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