ThriveAgric, a leading agritech startup, has announced its ambitious 2025 vision to transform the livelihoods of smallholder farmers across East Africa through innovation, market access, and sustainability.
With a bold commitment to building “an Africa that feeds herself and the world,” the company has allocated $9.6 million to empower farmers in Kenya, Uganda, and Tanzania.
Investment Breakdown and Farmer Reach Goals
In a statement, ThriveAgric revealed its financial commitment to the region: $5.6 million will be invested in Kenya, while Uganda and Tanzania will each receive $2 million.
These funds aim to provide farmers with access to quality agricultural inputs and market linkages, addressing critical barriers to productivity.
The initiative also seeks to register 150,000 farmers in Kenya and 100,000 farmers each in Uganda and Tanzania.
By targeting smallholder farmers, who form the backbone of the region’s agricultural sector, the startup hopes to create lasting economic and social impact.
ThriveAgric is an agricultural technology company that empowers smallholder farmers in Africa.
They address critical challenges faced by these farmers, such as limited access to finance, lack of market connections, and suboptimal farming practices.
The startup provides a range of services, including financing for farm inputs, access to markets for their produce, and training on improved farming techniques.
By utilizing a mobile applications called Agricultural Operating System (AOS) that the company launched in 2019, ThriveAgric has expanded its services to include access to quality inputs, data-driven farming practices, and market linkages, thereby fostering a more sustainable and profitable agricultural ecosystem.
Driving Innovation and Expanding Value Chains
Key to ThriveAgric’s vision is driving innovation and adding value to agricultural products.
The company plans to establish a maize processing unit in Western Kenya to ensure higher returns for farmers through value addition.
However, the exact area where the maize processing plant will be constructed is yet to be confirmed.
Additionally, it will launch an input distribution line to supply affordable, high-quality inputs, enhancing farmers’ productivity.
The company is also expanding its value chains, with new ventures in poultry, mango exports, and sunflower production.
This diversification aims to open new revenue streams for farmers and strengthen rural economies.
Expansion to Turkana County and Zambia
ThriveAgric is extending its reach into Turkana County, a historically underserved region in Kenya, while also preparing to launch farmer support programs in Zambia.
This regional expansion underscores the company’s mission to empower farmers beyond traditional areas of operation.
A Vision for Change
“Our mission is to strengthen rural economies, reduce post-harvest losses, and empower farmers with the tools and support they need to thrive,” said Kenya’s ThriveAgric Country Manager, Benard Juma.
“Standing here today at the Phoenicia Hotel in Kiambu County, celebrating three years since our expansion into Kenya, I want to emphasize that this vision is about more than agriculture. It’s about creating a future where Africa can feed herself and the world,” the country manager added.