TikTok is deepening its presence in Kenya through new strategic partnerships with Aleph Holding and Wowzi, aiming to enhance the country’s creative landscape and drive economic growth.
These collaborations are set to provide businesses with improved advertising solutions while opening new opportunities for local content creators.
As part of this initiative, Aleph Holdings will oversee TikTok’s sales and support operations in Kenya. The company will provide businesses with direct access to TikTok’s advertising platform, simplifying the process and offering localized support.
Aleph Holdings’ Regional Managing Director for Sub-Saharan Africa, Stephen Newton emphasized that this partnership will enable businesses to transact in local currency and gain direct insights from TikTok, making it easier for them to optimize their marketing strategies.
“Our partnerships with Aleph and Wowzi reflect our deep commitment to strengthening the local creative ecosystem and driving economic growth. These collaborations not only empower Kenyan advertisers with unmatched access to cutting-edge digital ad formats and tailored local support but also open new doors for the immensely talented local creators to thrive and expand their presence on the platform.”
Simultaneously, Wowzi has been appointed as TikTok’s official creator management partner in Kenya.
As a leading technology marketplace, Wowzi will play a crucial role in connecting local creators with brands and agencies, fostering stronger collaborations.
Co-founder and President of Wowzi, Mike Otieno expressed enthusiasm about the initiative, highlighting its potential to create more commercial opportunities for Kenyan creators, allowing them to flourish on the platform.
TikTok’s Head of Sales, Global Business Solutions for Sub-Saharan Africa, Carl Jordan reinforced the company’s commitment to Kenya’s digital ecosystem, stating that these partnerships will provide advertisers with access to advanced digital ad formats and tailored local support.
Additionally, creators will benefit from expanded opportunities, enabling them to strengthen their presence and thrive in the evolving digital economy.
This latest move builds on TikTok’s previous efforts to support Kenya’s creative community. In 2021, the platform introduced the #LevelUpAfrica Program, aimed at helping creators refine their TikTok skills and grow their personal brands.
Since its launch, hundreds of Kenyan creators have received mentorship and guidance, enhancing their success on the platform.
Kenya’s digital economy is set to benefit significantly from these collaborations. With streamlined advertising solutions for businesses and expanded opportunities for creators, TikTok is reinforcing its role as a major player in the nation’s social media landscape.
Currently, TikTok ranks as the third most popular platform in Kenya after Facebook and YouTube, boasting approximately 10.6 million users aged 18 and above.
As TikTok continues to expand in Kenya, these partnerships with Aleph Holdings and Wowzi are expected to play a key role in shaping the future of the country’s digital content sector, further strengthening the intersection of creativity and commerce.