Samsung Electronics has officially unveiled the Galaxy S25 series in Kenyan market, signaling the end of the pre-order phase.
The latest lineup, powered by advanced artificial intelligence (AI) and state-of-the-art hardware, is now available at authorized Samsung retailers and online platforms across the country.
Seamless AI Integration with One UI 7
The Galaxy S25 series introduces cutting-edge AI capabilities through One UI 7, featuring Gemini AI, which supports 46 languages.
This integration enhances everyday interactions, making communication through speech, text, video, and images more natural and efficient.
Head of Mobile Experience at Samsung Electronics East Africa, Anthony Hutia highlighted the breakthrough in mobile AI, stating, “The Galaxy S25 series marks a transformative leap in mobile AI, bringing intuitive and intelligent experiences to users in East Africa and beyond.”
Key AI-Powered Features
- Now Brief – Provides tailored suggestions to optimize daily routines.
- Now Bar – A centralized hub for managing ongoing activities with ease.
- Writing Assist & Drawing Assist – Tools designed to boost productivity and creativity.
- Google’s Circle to Search with AI Overviews – Enhances search functionality with contextual, AI-driven insights.
- Gemini AI Integration – Enables quick access to schedules, reminders, and personalized content.
Enhanced Performance & Camera Innovations
The Galaxy S25 series is equipped with the Snapdragon 8 Elite Mobile Platform for Galaxy, ensuring superior on-device AI processing for a more seamless user experience. Samsung has also introduced ProScaler and mobile Digital Natural Image Engine (mDNIe) to refine image processing and improve display efficiency.
The Galaxy S25 Ultra now boasts a 50MP ultrawide camera sensor, offering exceptional clarity across all zoom levels. Additionally, professional-grade tools such as Virtual Aperture and Samsung Log enable users to capture cinema-quality content with precision.
Commitment to Digital Content Authenticity
Samsung’s Galaxy S25 series is the first smartphone lineup to support Content Credentials, aligning with the open technical standard set by the Coalition for Content Provenance and Authenticity (C2PA). By adopting this standard, Samsung joins tech giants like Adobe, Microsoft, OpenAI, and Google in promoting transparency in AI-generated content.
Availability & Pricing in Kenya
The Galaxy S25 series is officially available in Kenya from February 17, 2025. Customers purchasing a device within the first four weeks will receive a complimentary Samsung case.
Color Options
- Galaxy S25 Ultra: Titanium Silver Blue, Titanium Black, Titanium White Silver, Titanium Gray.
- Samsung.com exclusives: Titanium Pink Gold, Titanium Jet Black, Titanium Jade Green.
- Galaxy S25 & S25+: Navy, Silver Shadow, Icy Blue, Mint.
- Samsung.com exclusives: Blue Black, Coral Red, Pink Gold.
Recommended Retail Prices
| Device | RAM + Storage | Price (KES) |
|---|---|---|
| Galaxy S25 Ultra | 12GB + 512GB | 188,400 |
| 12GB + 256GB | 172,800 | |
| Galaxy S25+ | 12GB + 512GB | 147,800 |
| 12GB + 256GB | 132,000 | |
| Galaxy S25 | 8GB + 256GB | 116,200 |
| 8GB + 128GB | 108,300 |
With its AI-driven enhancements and powerful performance, the Galaxy S25 series is poised to redefine the smartphone experience for users in Kenya.
