Suss Ads, a global marketing, communications, and technology agency, has partnered with Transmit, a Nigerian-based AdTech powerhouse, to deliver marketing tech innovations to African markets.
Known for its data-driven marketing and tech-enabled solutions, Suss Ads has broadened its African presence through this partnership with Transmit, which aims to reshape Africa’s advertising landscape.
This innovation allows advertisers to programmatically integrate radio and television advertising through the Suss Ads Media Integrated Advertising Platform.
The partnership was officially launched in Lagos, Nigeria, at a lively event at the Vault Social House, where key industry stakeholders from Kenya and Nigeria gathered to celebrate this significant milestone for the two tech marketing leaders.
Fueled by market insights and Africa’s vast media potential, this game-changing partnership utilizes AdTech and innovation to improve integrated media and advertising capabilities.
Brands can now easily connect with audiences in Kenya by running radio ads in conjunction with the Suss Ads Programmatic Platform, which spans over 63 global markets and is trusted by hundreds of leading brands internationally.
“The advertising revolution is here! Our mission is to elevate brands through impactful marketing solutions, and this partnership exemplifies that commitment,” said Dennis Maina, Managing Partner at Suss Ads, at the Nigeria launch.
“This is a critical moment for advertisers in Kenya and Africa as the Suss Ads platform bridges the gap between traditional and digital advertising.”
Transmit, led by Chief Executive Officer (CEO) of Transmit Femisire Ajayi, hosted their Kenyan partners and highlighted the partnership’s extensive impact on advertising:
“We are excited to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximize reach, engagement, and efficiency,” Ajayi stated.
