Meta’s Ray-Ban smart glasses are getting a dose of high-profile cool, as A$AP Rocky has been announced as the brand’s first-ever creative director, with a focus on Ray-Ban Studios.
This news comes hot on the heels of Rocky’s acquittal in a high-profile assault trial, during which he was reported to frequently be seen sporting various Ray-Ban styles.
The partnership leverages Rocky’s established influence in both music and fashion.
While his recent court appearances showcased a curated selection of designer wear, Ray-Ban highlighted his frequent use of their eyewear, even featuring paparazzi shots of him arriving at court in their press release announcing the collaboration.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky stated in the press release. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
This move underscores Rocky’s shift towards diversifying his portfolio beyond music, a trend he shares with partner Rihanna.
The rapper has already established himself in the fashion world through collaborations with brands like Puma and Bottega Veneta, as well as his own AWGE fashion line.
Interestingly, the timing of the announcement, just days after Rocky’s trial, has raised some eyebrows. However, his stylist maintains that his courtroom attire was not a calculated “stunt” but rather a reflection of the seriousness of the situation.
Nonetheless, the consistent appearances with Ray-Ban glasses during the trial is reported to have undoubtedly provided significant exposure for the brand.
Meta Ray-Ban smart glasses’ specifications and pricing
Key Specifications:
Processor: Snapdragon AR1 Gen 1
Camera: 12MP (for photos and videos)
Audio:Built-in speakers
Five-microphone array
Storage: 32GB
Connectivity:Wi-Fi 6
Bluetooth 5.2
Water Resistance: IPX4 rating
Battery:Up to 4 hours of use on the glasses themselves.
Charging case provides additional charges, extending usage.
Software: Meta AI integration
App: Meta View app compatibility
Frame Styles: Available in various Ray-Ban styles, including Wayfarer, Headliner, and Skyler.
Pricing:
The starting price is from $299.00, but can vary depending on lens and frame options.
It is important to note that pricing will vary depending on region. For Example, information from Kenyan retailers indicates prices around KSh 58,500 to KSh 60,000.
Key Features:
Hands-free photo and video capture.
Live streaming capabilities.
Open-ear audio for listening to music and calls.
Meta AI voice assistant integration.
Touch controls.
Variety of frame and lens customization options.
It’s worth noting that these smart glasses are designed to blend fashion with technology, offering a discreet way to capture moments and stay connected.
