Uber Kenya has launched “Uber One,” a new membership program designed to enhance customer experience and boost earnings for drivers and couriers.
Unveiled at Uber Kenya offices, the initiative offers customers cashback and discounts across rides, delivery, and grocery services.
Imran Manji, Uber Head of East Africa and Head of Business Development for Africa, explained that “Uber One” aims to provide “exclusive experiences” and help members navigate daily life with savings and elevated service.
The program offers a subscription model, with customers paying KSh 280 per month or KSh 2,800 annually.
Key benefits include 10% in Uber One credits on Premium rides, 5% on Economy rides, KES 0 delivery fees, up to 100% off service fees, and exclusive offers.
Mr Manji emphasized that since Uber’s launch in Kenya in 2015, the company has “revolutionised” the mobility and delivery sector, and this new initiative builds on that value.
According to Manji, “Uber One” will increase ride requests and delivery orders, boosting earnings for drivers and couriers.
Kui Mbugua, Uber Eats General Manager Kenya, highlighted the program’s ability to provide consistent income streams and enhance convenience for customers.
She stated that “Uber One” offers “elevated access” to all of Uber’s services, with “preferred pricing, surprise discounts and delight perks.”
Customers can join the program through the Uber or Uber Eats apps by accessing the Uber One module and selecting a monthly or annual plan.
A 2024 report revealed that Uber contributes KSh 14 billion to Kenya’s economy, with drivers earning an additional KSh 2 billion and Uber Eats adding KSh 534 million in value for restaurants.
The Uber One program, first launched in the Us in 2021 is expected to further contribute to these figures by increasing user engagement and providing more opportunities for drivers and couriers.
