Safaricom‘s innovative Ziidi Money Market Fund (MMF) has quickly gained traction among Kenyans, attracting over 450,000 subscribers since its launch in December 2024.
This groundbreaking investment platform, developed in partnership with Standard Investment Bank (SIB) and ALA Capital Limited, allows M-Pesa users to seamlessly invest their funds and earn daily interest directly within their M-Pesa wallets.
Ziidi MMF has garnered significant interest, boasting over Ksh2.85 billion in assets under management. This remarkable achievement highlights the growing demand for accessible and convenient investment options among Kenyans.
“Ziidi MMF expands M-PESA beyond payments and promotes financial wellness,” said Dr. Peter Ndegwa, Chief Exeutive Officer (CEO) of Safaricom. “It empowers individuals to grow their wealth, aligning with our ‘Ziidi ni Ziidi’ philosophy – emphasizing that every bit of growth matters.”
Customers can easily opt-in to Ziidi MMF via the M-PESA App or by dialing 3345#. Investments can start with as little as Ksh100, with no maximum investment limit.
However, the daily M-PESA transaction limit of Ksh500,000 and the per-transaction limit of Ksh250,000 apply.
Customers can freely deposit and withdraw funds from their Ziidi MMF accounts to their M-PESA wallets.
“We aim to provide exceptional profits to help investors achieve their financial goals,” said James Wangunyu, SIB’s Founder & Managing Director.
“Ziidi MMF reflects Safaricom’s commitment to innovation and responsible investing,” said Sean Gichuru, ALA’s Chief Investment Officer. “It empowers Kenyans to achieve their financial goals through mobile devices.”
Safaricom plans to introduce more financial solutions to cater to diverse customer needs.