Infinix, a tech brand popular with young people, has teamed up with Kenyan rappers Khaligraph Jones and Ssaru for the launch of its new HOT 50 Pro+ series.
This collaboration, featuring a music-themed experience, highlights the brand’s commitment to empowering young people through accessible technology.
The new smartphone series offers ultra-slim, durable devices designed for today’s youth.
“Music has the power to unite and inspire. By partnering with artists who share our values, we’re not only showcasing Infinix’s innovation but also empowering the young generation through creativity,” said Michael Zeng, Brand Manager of Infinix Kenya.
Infinix noted it has been dedicated to providing affordable, advanced smartphones to young Kenyans since its launch.
This partnership with Khaligraph Jones and Ssaru is the perfect way to continue that mission.
The HOT 50 Pro+ series jingle, featuring catchy beats and relatable lyrics, is expected to become a cultural phenomenon, encouraging fans to share their experiences with Infinix.
Infinix understands the importance of combining technology with youthful energy. The new HOT 50 Pro+ embodies this philosophy with its sleek 6.88mm design and enhanced durability.
Stay tuned for an exciting musical experience as Infinix Kenya celebrates innovation and artistry. The new HOT 50 Pro+ series is now available nationwide in Kenya.
Founded in 2013, Infinix is a tech brand targeting young consumers. Available in over 70 countries, Infinix offers cutting-edge technology, stylish design, and excellent performance.
Our product range includes smartphones, earbuds, smartwatches, laptops, and smart TVs.
In 2023, Infinix was recognized in Kantar and Google’s top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company’s World’s Most Innovative Companies of 2024 in the Asia-Pacific sector.
